Study: P2P customers are Hollywood’s best friends—really!
Industry News from Ars Technica
Excerpt: “Vuze, maker of one of the most popular BitTorrent clients (formerly named Azureus), hoped to dispel the myth that peer-to-peer users are poor, freeloading, antisocial misfits, so it commissioned a survey into the demographic makeup of Vuze users. What it found was that Vuze users are in fact freeloaders when it comes to buying digital content online—shocking, we know—but that they are actually ‘Hollywood’s best customers’ when it comes to spending money offline.
Frank Magid Associates conducted the survey, looking at 693 American Vuze users and 606 American Internet users, all aged 18-44. The most surprising result was that, when surveyed about their moviegoing behavior, Vuze users bought far more movie tickets, rented more films, and bought more DVDs than did the general Internet population.
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Link: Study: P2P customers are Hollywood’s best friends—really!
META Blog “Industry News” posts are cited verbatim and are intended for informational purposes only. Any opinions expressed are those of the source and should not be construed as an editorial position of the Media Experience Trade Association or its members.
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